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Safestay Elephant & Castle
London, UK 2014


London, United Kingdom





Interior Design services

Space planning
FF&E Selections
Lighting Design
Specialist Joinery Designs
Budgets & Purchasing


Black Box Interiors were commissioned to create a new brand of budget accommodation called Safestay. We wanted to create something that hadn’t been seen below in the Hostel market - a cool Hotel with Dorms. Taking the notion of the hostel and turning it on its head, Safestay became a leading brand, revolutionising the concept of low budget accommodation and creating a Poshtel (budget accommodation with great facilities and cool interiors).

The hostel has 74 dorms with ensuite wet rooms and WC’s. The building was set in the former Labour head quarters  and was converted into accommodation. Public included: Reception, Internet room, Library, lobby lounges, Restaurant, Bar, Bedrooms, Public Toilets, Lifts and back of house areas. Our scope included: Space planning, Specialist joinery, such as Bespoke Doors, Reception & Bar counters, FF&E specification and procurement, lighting design, electrical layouts & bathroom designs and all finishes and sanitary specifications.

We used the brand standard colours of hot pink and aubergine and built the colourful scheme around these. We specified good quality contemporary furniture, and designed a bespoke carpet with the colourful stripe which also became the feature wall covering. We used a mix of very modern lighting and some more quirky pieces. Artwork revolved around famous London artists, or art related to London, such as the  Banksy prints, or the Todd Sweeny mirrors dotted around the place.

This was the first of many roll outs of this new brand to be built around the UK and the Europe. It has featured in several Interior Design books and has just featured in the ‘50 Top Hostels in the World”, as well as in many travel magazines, such as:

10 of the best luxury hostels in Europe

Featured in Sunday times travel

Grazia Top 20 Boutique places to stay


I have known and worked with Marian for the past 4 years. During this time she has been instrumental in assisting with the creating of the Brand Identity for Safestay, expanding this into a comprehensive interior design, which she implemented very effectively at our first site in Elephant & Castle in 2011.

She continues to be involved, currently completing the refurbishment of our recently acquired York site and soon to start work on 2 further sites for us. She is reliable, creative, and efficient and generally a great asset to the team, we highly recommend her.’

Larry Lipman